HOW SEO HELPS

Search engines helps to discover, understand and sort content on the internet according to come up with the closest results to the searches.

It has three primary functions:

1. Crawler: Is also known as the "spider" or bot which goes through the Internet for content, looking for the code and content for each URL they find.

2. Index: This is where crawling process store and organize during the content found. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.

3. Rank: In an orderly manner, suggest content that would give the best answer to a searcher's query. Results are ordered by most to least relevant.

In digital marketing, Search Engine Optimiser is the process of making easy accessibility to a web page. If done properly, potential viewers of the page would have no problem finding out even through other companies! One of the popular SEO tools is google AdWords where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users

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Before we move on, here is a video to give you a general idea of what SEO is about!

With a better understanding, let's go look at the benefits of using SEO!

1. Better user experience: Many ways included providing audience with relevant information, related photos or videos to support the text, an helping users to navigate through websites.

2. SEO can be used as primary source of lead: Allow companies to track how well a business is doing!

3. Promotes better cost management: With SEO, it lowers advertising costs. If a company has already made it top ranking, they would not need to invest more in advertisements such as pay per click. It will be likely that they would be ahead of other search results as long as the website is frequently searched for on the internet.

Types of SEO:

On-Page SEO

This is the act of optimizing on-site website that affect search engine ranks. It involves control over and the possibilities of changing on the website. It includes title tags, headings, URL structure and even page load speed.

Off-Page SEO

Off-page SEO is the opposite. It does not have a direct, but instead indirect control of of the publisher. This would include the amount and quality of backlinks to a website, which are also off-site.

Examples are:

- Creating quality content that would entice viewers want to link to because content is valuable.

- Reaching out to social networks, forums and blogs.

Advantages of SEO 1. Delivers a continuous flow of free and targeted traffic

2. Gives your business exposure to people who are looking for a solution

3. Generates traffic that have a good chance of converting

4. Can help you with business growth

5. Sets you up as an authority in your niche

Disadvantages of SEO

1. Results will take time

2. Will take a long time to get an ROI

3. Will require a big investment for competitive niche

4. SEO has no guarantee for results (especially 1st page ranking)

5. SEO provides you no full control

6. Risk of being penalized

Is one more important than the other?

Both on and off-page SEOs work hand in hand to improve search engines ranking. Without one, it is quite difficult to make do with the other. In other words, they complement one another. Even so, it is important to get the foundation built first (on-site SEO). Having a balance between both allows a better synchronising for rankings.

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I hope you have learnt something from this post! Share with me how you would use either on or off-page SEO to improve a website in the comment section below!

Reference:

https://ieeexplore.ieee.org/abstract/document/6011361